The MakeUGC Platform API allows partners to programmatically generate AI-powered videos using our platform. This documentation provides details on authentication, endpoints, and usage examples.
All API requests require authentication using an API key. Include your API key in the request headers:
X-Api-Key: YOUR_API_KEY
https://app.makeugc.ai/api/platform
Using Claude Code / Claude Desktop? See
§7 Connect MakeUGC MCP
(https://mcp.makeugc.ai).
Retrieve a list of available avatars (both template and custom).
GET /video/avatars
gender: Filter avatars by gender (optional) - "Male" or "Female"{
"status": true,
"message": "Avatars fetched",
"data": [
{
"id": "avatar_123",
"name": "Avatar Name",
"thumbnail": "https://...",
"gender": "Male"
}
]
}
Retrieve a list of available voices (template voices and the current user's custom voices).
GET /video/voices
language: Filter by language (optional)gender: Filter voices by gender (optional) - e.g. "Male" or "Female"{
"status": true,
"message": "Voices fetched",
"data": [
{
"id": "voice_123",
"name": "Voice Name",
"language": "English",
"gender": "Female",
"templateUrl": "https://...",
"thumbnail": "https://...",
"voiceId": "internal_tts_voice_id",
"accent": "US",
"country": "United States",
"isCustom": false
}
]
}
Creates a new AI video with specified avatar and voice script.
POST /video/generate
{
"avatar_id": "string", // Required: ID of the avatar to use
"voice_script": "string", // Required: Script for the voice (max 1500 chars)
"video_name": "string", // Optional: Custom name for the video (defaults to "API Generated Video")
"voice_url": "string", // Optional: URL to existing audio (if provided, skip voice generation; max duration 120s)
"voice_id": "string", // Optional: ID Voice actor, if not provide -> using voice default of avatar template
"voice_settings": { // Optional: Voice generation settings
"stability": 0.75, // Range: 0-1
"similarity_boost": 0.4, // Range: 0-1
"style": 0, // Range: 0-1
"use_speaker_boost": true
},
"webhook_url": "string" // Optional: Webhook URL for status callbacks
}
Audio source priority: voice_url → voice_id → avatar default voice. If voice_url is invalid/inaccessible or duration is greater than 120 seconds, the request is rejected.
{
"status": true,
"message": "Video generation started",
"data": {
"id": "video_123" // Use this ID to check video status
}
}
Check the status of a video generation request.
GET /video/status
id: Video ID (required){
"status": true,
"message": "Video is processing",
"data": {
"status": "processing" | "completed" | "failed",
"url": "https://..." // Present when status is "completed"
}
}
Create a custom avatar from an image and optional voice sample. Uses multipart/form-data.
POST /custom-avatar/generate
image (required) — Image file (max 10MB) or URL string
voice (optional) — Voice audio file (max 10MB) or URL string
Input flexibility: Both image and voice accept either a direct file upload or a publicly accessible URL string. Files are uploaded to S3 automatically.
{
"status": true,
"data": {
"status": true,
"message": "Custom avatar created",
"avatar_id": "avatar_456",
"thumbnail_url": "https://...",
"audio_url": "https://...",
"selected_voice_id": "voice_789"
}
}
avatar_id with the Video Generation endpoint to generate videos with your custom avatarGenerate Product-in-Hand videos dynamically using different models.
POST /product-in-hand/nova-v2/generate
Model limits: Audio duration max 90 seconds.
{
"image_url": "string", // Required: Image URL of the product/subject
"script": "string", // Required (if voice_url missing): Script for TTS
"voice_url": "string", // Optional: Direct audio URL (skips TTS generation)
"voice_id": "string", // Required (if voice_url missing): Voice actor ID
"project_id": "string", // Optional: Project ID
"webhook_url": "string" // Optional: Webhook URL for status callbacks
}
{
"status": true,
"message": "Video generation started",
"data": { "id": "video_123" }
}
Credits: 1 credit per generation.
POST /product-in-hand/omi-human/generate
Model limits: Audio duration max 30 seconds.
// Same as Nova V2 payload.
// image_url is required, along with either voice_url OR script.
// webhook_url is also supported.
Credits (Dynamic pricing):
< 15s : 1 credit
15s - 30s : 2 credits
POST /product-in-hand/veo/generate
{
"image_url": "string", // Required: Video thumbnail/first-frame URL
"project_id": "string", // Optional: Project ID
"model": "string", // Optional: "pro" or "fast"
"voice_id": "string", // Optional: TTS Voice ID
"end_image_url": "string", // Optional: Target ending frame URL
"scenes": [ // Required: Array (1-4 scenes)
{
"script": "string",
"description": "string"
}
],
"webhook_url": "string" // Optional: Webhook URL for status callbacks
}
Credits: scenes.length * (model === 'pro' ? 2 : 1)
GET /product-in-hand/status?id={video_id}
Retrieve the status of a generated PIH video.
{
"status": true,
"message": "Video is processing",
"data": { "status": "processing" }
}
{
"status": true,
"message": "Video is completed",
"data": {
"status": "completed",
"url": "https://cloudfront.net/signed-url.mp4"
}
}
{
"status": true,
"message": "Video is failed",
"data": {
"status": "failed",
"reason": "Request timeout due to high load"
}
}
Async product image/video generation optimized for Shopify. Upstream worker docs: /api/platform/shopable/ShoppableAPI.md.
GET /shopable/packs
Categories, allowed formats, and defaults.
POST /shopable/images
{
"category": "general",
"format": "kinetic_start_frame",
"context": "premium clean tone, product hero",
"image_url": "https://cdn.example.com/product.png",
"aspect_ratio": "9:16"
}
Poll: GET /shopable/images/status?id={id}
POST /shopable/videos
{
"category": "general",
"format": "kinetic_packshot",
"context": "premium product motion, clean CTA",
"image_urls": ["https://cdn.example.com/product.png"],
"duration": "7",
"aspect_ratio": "9:16"
}
Poll: GET /shopable/videos/status?id={id}
Normalized status matches Product-in-Hand (processing / completed / failed + url).
Generate videos from pre-built Content Library templates. List templates to discover required fields, then generate and poll by db_id.
GET /content-library/templates
category — Filter by category (default: all). Returns all matching templates.{
"status": true,
"message": "Templates retrieved successfully",
"data": [
{
"id": "template_uuid",
"title": "Template title",
"description": "...",
"credit": "1",
"preview_url": "https://...",
"category": ["hook", "ugc"],
"require_fields": {
"product_name": { "type": "input", "label": "Product name" },
"product_image": { "type": "image", "label": "Product image" },
"script": { "type": "textarea", "label": "Script", "max": 400 }
}
}
]
}
GET /content-library/categories
{
"status": true,
"message": "Categories retrieved successfully",
"data": [
{ "label": "All", "value": "all" },
{ "label": "hook", "value": "hook" }
]
}
POST /content-library/generate
Start a video generation job from a template. Dynamic body fields must match require_fields from the list templates response.
{
"template_id": "string", // Required: Template UUID from list templates
"project_id": "string", // Optional: Auto-creates a project if omitted
"webhook_url": "string", // Optional: HTTPS URL for terminal job callbacks (see Webhook Callback)
"product_name": "string", // Example dynamic field (input)
"product_image": "string", // Example dynamic field (image) — must be public https URL
"script": "string" // Example dynamic field (textarea)
}
Notes:
require_fields for the template are required.image type fields must be valid http:// or https:// URLs (no file upload on this API).credit value.webhook_url is set, you may receive a terminal callback in addition to polling GET /content-library/status.{
"status": true,
"message": "Video generation started",
"data": { "db_id": "uuid" }
}
When webhook_url is provided on generate, your endpoint receives an HTTP POST with Content-Type: application/json when the job reaches a terminal state. Use polling if you need a guaranteed delivery or miss a callback.
video_id in the payload corresponds to the db_id returned from generate.
{
"event": "video2video.job.terminal",
"job_id": "550e8400-e29b-41d4-a716-446655440000",
"video_id": "660e8400-e29b-41d4-a716-446655440001",
"status": "completed",
"user_id": "user_123",
"project_id": "proj_456",
"template_id": "tpl_789",
"template_type": "hook",
"pipeline_id": "hook_default",
"video_url": "https://s3.amazonaws.com/.../final.mp4",
"thumbnail_url": "https://s3.amazonaws.com/.../thumb.jpg",
"error": null,
"completed_at": "2026-05-28T12:34:56.789123+00:00"
}
{
"event": "video2video.job.terminal",
"job_id": "550e8400-e29b-41d4-a716-446655440000",
"video_id": "660e8400-e29b-41d4-a716-446655440001",
"status": "failed",
"user_id": "user_123",
"project_id": "proj_456",
"template_id": "tpl_789",
"template_type": "hook",
"pipeline_id": "hook_default",
"video_url": null,
"error": "Bootstrap validation failed: missing required field prompt",
"completed_at": "2026-05-28T12:34:56.789123+00:00"
}
{
"status": "timed_out",
"video_url": null,
"error": "Job exceeded watchdog deadline"
}
GET /content-library/status?id={db_id}
Poll generation status using the db_id returned from generate.
{
"status": true,
"message": "Video is processing",
"data": { "db_id": "uuid", "status": "processing" }
}
{
"status": true,
"message": "Video is completed",
"data": {
"db_id": "uuid",
"status": "completed",
"url": "https://signed-url.mp4"
}
}
{
"status": true,
"message": "Video is failed",
"data": {
"db_id": "uuid",
"status": "failed",
"reason": "Video generation failed"
}
}
Use MakeUGC from Claude via the MCP server at
https://mcp.makeugc.ai. You need a Platform API key from
Settings → API Integration and an active subscription.
claude mcp add --transport http makeugc https://mcp.makeugc.ai \
--header "X-API-Key: YOUR_MAKEUGC_API_KEY"
claude mcp list
# In session: /mcp → makeugc should show connected
Put --transport and --header before the server name.
Or use OAuth (no key in config):
claude mcp add --transport http makeugc https://mcp.makeugc.ai
claude mcp login makeugc
# Paste your Platform API key on the consent page → Approve
Prerequisite: a Platform API key from Settings → API Integration.
In Claude Desktop, open your profile menu and click Settings.
On the settings page, open the Connectors tab, then click Add.
Enter connector name MakeUGC and remote MCP server URL
https://mcp.makeugc.ai, then add the connector.
After the connector appears in your list, click Connect.
Paste your MakeUGC Platform API key, then click Approve.
In a chat, open + → Connectors and enable MakeUGC. Ask Claude to list MakeUGC flows or models.
If you prefer not to use Custom Connector, edit
claude_desktop_config.json (Settings → Developer → Edit Config), then fully quit and reopen Desktop:
{
"mcpServers": {
"makeugc": {
"command": "npx",
"args": [
"-y",
"mcp-remote",
"https://mcp.makeugc.ai",
"--header",
"X-API-Key:YOUR_MAKEUGC_API_KEY"
]
}
}
}
Do not put a raw "url" field in Desktop config — use Custom Connector or the
mcp-remote config above.
After connecting, ask Claude to list MakeUGC flows or models. In Claude Code, /mcp
should show makeugc as connected with tools available.
/mcp failed — check API key and that your subscription is active./mcp needs authentication — run claude mcp login makeugc (or Authenticate in /mcp).claude mcp add unknown flag — put --transport / --header before the server name.For API support or questions, please contact: